The Tribune is one of the most prominent English newspapers of North India. Founded in February 2nd, 1881 Tribune has become a favorite newspaper of Punjabi communities of the country. Over the years it has become the most read English daily in states like Himachal Pradesh, Punjab, Haryana etc.
Reasons behind popularity:
An edition of The Tribune reflects a list of events and currents agendas transpire out of North India. The Tribune has an integrated network of journalists and news agencies that ensure superior content in every publication. No other newspaper provides an in-depth analysis of political happenings within the country. Readers living in Delhi and its adjoining areas rely heavily on the daily business news provided daily in the newspaper. The increasing popularity of Tribune newspaper led to the introduction of two sister publications – Punjabi Tribune and Dainik Tribune (Hindi newspaper).
Growth of advertising in The Tribune:
Tribune has a huge readership in the northern part of the country with editions in cities like Delhi Chandigarh etc. Therefore it is no surprise that it enjoys a healthy number of advertisers on a daily basis. Punjabi parents have also found the newspaper classified pages of Tribune newspaper handy in finding similar matrimonial matches for their children. Some people also choose Tribune as a medium of advertising as the ads published in the physical copy of the newspaper is also listed on the publication’s website.
The primary competitors of The Tribune are Hindustan Times and Times Of India. Regional newspapers like Punjab Kesri have also marginally affected the total readership of The Tribune in the past few years.